Droid Lust! Google Android – You know you want it!

I am in absolute awe at the ability that Apple has to craft press events.

Some things I learned from today’s Apple iPad announcement:

1. It doesn’t matter that you didn’t invent it – tout it like you did (microphone on the keyboard)
2. It doesn’t matter if everybody else had it first – just pretend it’s brand new (LTE speed)
3. Breathless hyperbole is more important that facts (well… everything)
4. Never mention the downside (e.g. one hi-res image would blow your data plan for the month)
5. Imply – without every blatanly stating – that credit goes to you for other people’s work (game demos)
6. Show updated apps – imply causality

Here are the prices, as they were announced at the event:

Wireless/3G:

• 16G: $499
• 32G: $599
• 64G: $699

Wireless/4G LTE:

• 16G: $629
• 32G: $729
• 64G: $829

Is the new iPad amazing? Yes. Is it revolutionary? No. Just evolutionary. Not that there’s anything wrong with that!

What did you learn?